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Sarva Jal Abhiyan
Delivering Change Forum (DC Forum)

Emotional Connect Program

Sarva Jal Abhiyan

AT A GLANCE
ABOUT- To ensure adequate and consistent supply of water towards a drought free state by 2019.
IMPACT- Created tremendous awareness and set the stage for a concerted effort towards improved water management.
 

Delivering Change Foundations 'Sarva Jal Abhiyan' Lab received overwhelming endorsement

 

Ms.Malini Shankar, Principal Secretary, CAD(GOM) on Sakal's ' Sarva Jal Abhiyan' Initiative

Overview

“Sarva Jal Abhiyan” (SJA) was an endeavour to create, facilitate and implement a holistic platform to enable availability of “Sarva Jal Abhiyan”. It reinforces a very basic idea-“Water is Precious”. Value It.

“Sarva Jal Abhiyan” (SJA) was Launched under The aegis of The Delivering Change Foundation as a catalyst for quick, large scale social and economic change.

  • It was designed to thereby act as a powerful socio- economic driver of change across Maharashtra to begin with
  • It will now be extrapolated as a synergistic model across multiple states and countries to deliver a “Drought Free World”
  • Corporates, Government bodies, NGOs’, Domain Experts and most importantly the common people themselves were key drivers of this initiative

Landscape

Maharashtra is the 2nd most populous state in India with over 112 million population. Both urban and rural areas are facing inadequate and sub-standard quality of water service and supply based on current requirements.

Vision

To deliver a Drought Free Maharashtra by 2019 by ensuring the adequate and consistent supply of required water

  • Optimizing storage, conservation and recycling of surface water
  • Ensuring efficient distribution of surface water
  • Optimizing ground water availability and recharge
  • 50% increase in water use efficiency for agriculture production (baseline of 47.9Mm3/lakh MT to 24 Mm3/lakh MT)
  • 135 LPCD for all urban households (211 ULBs to 135 LPCD)
  • 55 LPCD for all rural households (61 talukas out of critical level, receiving < 40LPCD)
  • Industries: To make water recycling compulsory (by a minimum of 10% consumption)

Preliminary strategies

Increase efficiency of delivery in 3 levels – water sources, supply and water usage.
Aim to identify path-finder projects and replicable models to be scaled up across the state of Maharashtra.

Sarva Jal Abhiyan - Program

  • Holy Water Blessed at sacred places such as Ashtavinayak Temples and transported via multiple intersecting routes , stopping at small towns and villages as well as urban areas
  • Branded Tanker carries Holy Water and distributes to followers
  • Truck behind carries Blessed Bottled water that is sold
  • Donations accepted under 80G
  • Emotional-People Connect
  • Festive Atmosphere with entertainment such Lokgeet, Bharud, Ganesh & Gauri Geet
  • Online engagements – interactive infographics
  • Print & Online Media Coverage
  • Extensive Print & Offline Branding & Sponsorship opportunities to leverage

Sarva Jal Abhiyan (SJA) was launched as an emotional connect program to ensure high impact citizen engagement.

Tanishka Foundation & YIN engage audiences further

DCF - Meeting with The PM

(Left to Right) Dato Sri Idris Jala, CEO, PEMANDU, and Cabinet Minister in the Prime Minister’s Department of Malaysia, Abhijit Pawar, Founder and Chairman of DCF, Prime Minister Narendra Modi.

New Delhi: Prime Minister Narendra Modi met Abhijit Pawar, Founder and Chairman of DCF, along with Dato Sri Idris Jala, CEO, PEMANDU. Pawar presented details of the initiatives under the Delivering Change Foundation's 'Sarva Jal Abhiyan' project. He also shared details of his group's efforts in making Maharashtra drought free.

Sarva Jal Abhiyan
2019
Solving water scarcity problem in Maharashtra
PROBLEMS OF 60 YEARS CANNOT BE SOLVED IN TWO DAYS, IT HAS TO BE TACKLED IN A PLANNED MANNER BY INVOLVING POLICY MAKERS, STAKEHOLDERS, EXPERTS, NGOS AND PEOPLE
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Implementable initiatives

20,000+
Man hours invested
60+
Organizations participated
Abhijit Pawar, MD, Sakal Media Group on Sakal's 'Sarva Jal Abhiyan' initiative

Delivering Change Foundation
Delivering Change Foundation (DCF) is an independent organization that partners with governments and communities to accomplish nation transformation.
Contact Us
Delivering Change Foundation, Level 2, Kalpataru Synergy,
Opp Grand Hyatt, Santacruz (East), Mumbai 400055, India
Mobile  + 91 8805750808 / 022-6169 6171